We provide tools and guidance to help busy people take better care of their loved ones.

We created Karen after caring for our own parents and finding little in the way to help with that difficult process. So we decided to build the help we needed.

On your own it's hard to know what to do and when to do it.

Karen identifies where you are in the caregiving process, then creates an action plan that is totally unique to you. Our algorithm prioritizes each task, provides guidance. And our tools make it easy to coordinate with family and friends to take better care.

We are experienced product designers and technologists...

...who have struggled to care for our own aging loved ones. We find the gap between caregivers’ needs and what the marketplace had to offer both frustrating and inspiring. As they say, necessity is the mother of invention. Especially when it comes to our own mothers ;-).

Our Team

Paul Shustak

Co-Founder & CEO

Paul is a seasoned entrepreneur with over 20 years experience in product design, development and marketing. Prior to Karen, he co-founded KOR Water, a mission-driven, global hydration brand. Prior to KOR, he held senior product management and marketing roles at Microsoft, Adobe and Sony. He has a Masters in Human Computer Interface from NYU and an MBA from Indiana University. Karen was inspired by the frustration he experienced caring for his mom, who has dementia.

Armando Pena

Co-Founder & Chief Technology Officer

Armando is an accomplished computer scientist and serial entrepreneur. Prior to Karen he founded the Tinkering applications lab, co-founded Coin-In (formerly P4RC), co-founded Fotochatter - one of the earliest mobile social networks, and co-founded GoPix Inc. Prior to that he held senior technology and engineering roles at Sony, Image Metrics, SBC Corp., and NASA's Jet Propulsion Lab where he worked on a variety of flight missions. Armando was inspired to launch Karen after struggling to care for his aunt during her fight with cancer.

Jonathan Weaver, MD

Medical Advisor

Jonathan D. Weaver, MD received a Bachelor of Science degree from UCLA in 1997 in Biochemistry. He graduated from UCLA School of Medicine in 2001 and completed his Internal Medicine residency at UCLA in 2004. After residency he joined the UCLA Internal Medicine faculty as Chief Resident for a year. In 2006 he completed his Geriatric Fellowship training at UCLA. Upon completion of his geriatric subspecialty training Dr. Weaver joined Westside Internal Medicine. Dr. Weaver’s practice specializes in general internal medicine and geriatric medicine. His practice focuses on the prevention of disability, maximizing quality of life, and the primary prevention of common medical conditions. Dr. Weaver is board certified in Internal Medicine and Geriatric Medicine.

Wendy Sheinberg

Elderlaw Advisor

Wendy H. Sheinberg, Esq., CELA is a partner with the Elder Law, Special Needs and Estate Planning firm of Davidow, Davidow, Siegel & Stern LLP. Ms. Sheinberg's primary areas of practice are Guardianship, Elder Law, Trust and Estate Planning and Trust and Estate Administration. She has been certified by the National Elder Law Foundation as a Certified Elder Law Attorney. She has actively practiced law in New York since 1992 and since 1998 has practiced exclusively in the areas of Guardianship, Elder Law, Trust and Estate Planning and Trust and Estate Administration. She is a Fellow of the National Academy of Elder Law Attorneys, recognized as an AV rated attorney by Martindale-Hubbell, a published author and a presenter at numerous seminars.

Kacie Kinzer


Kacie has over a decade of experience creating interactive experiences across a variety of digital contexts for organizations such as Verizon, New York Public Library, the Smithsonian, and Bell Labs. Kacie cut her teeth as an interaction and UX designer for world-renowned digital and interactive agencies in New York (Potion Design, R/GA). She is also a PhD-trained qualitative researcher with eight years of experience applying qualitative research methods to derive insights that inform products from their conception to well past completion. Her personal design work is part of the permanent collection at the Museum of Modern Art in New York.

Harry Hawk


Harry is a marketing and communications thought leader who has helped numerous companies define their story and spread it to the world. His work includes, messaging, paid social, analytics, and attribution, along with marketing and content strategy. He has experience with a diversity of industries including robotics, marketing technology, logistics, retail, hospitality, accounting and event marketing. Harry is also an Adjunct Instructor at City University of New York's New York City College of Technology where he teaches marketing and research.

Emily White

Business and Product Strategy

A graduate of NYU’s Silver School of Social Work, Emily’s focus on social determinants of health intertwines with her entrepreneurial mindset to identify market gaps, niches and unmet needs in healthcare. In addition to domain expertise in elder care, Emily brings over 25 years of multifaceted experience in business and product development, community building and user research. She understands the customer and user in product design providing tremendous value when combined with her experience in care management.

Give us five minutes and
we'll give you control of your life back.

Answer a few questions about your loved one and we'll use our technology,
backed by decades of experience, to create a custom action plan for you.